There was a gap in my postings. I am sorry for that. The reason was that I had to quickly create a portfolio for a store. The assignment included photographs of the store and a design of several pages (PDF format).
So far I just made a draft of the portfolio, but the client (Pierre Lupesco, the owner of ELSE Gallery) is already happy to see the current progress. The image above shows the second page of the portfolio.
The previous portfolio of the store was too busy; and it was hard to digest what it presented. So in my version I tried to retain simplicity with the business style. The left margin hopefuly creates the base for the page and has the facade of the store. More like a constant reminder of what it is about. The rest of the page is quite standard, except the shadows to the text and the images. I like that floating effect. The shadows somewhat separate the content from the page layout and create a lighter feel (in my opinion).
When I was taking the photographs, my goal was to interestingly present the prodcuts (clothing and accesories) and give the overal sense of the store. Two major conditions I kept in mind: (1) keep the walls straight up and (2) find better angles to draw the eye into the photograph and make it not that boring.
Many people (and sometimes me) seem to measure the worthiness of a camera buy its features (or quantity of those). One of the features is the number of frames per second (FPS) the camera take. The higher the number, the better. But I want to ask us a question: Do we really need that high frames per second rate?
Do you have the answer to this question? If not than may be I can provide something that would give you an idea whether you need that thing or not. This is just my view on this subject, and applies to the ways I use the camera and the kind of photography I do. Though some applications could have parallels with your work.
Want to learn more about composition? Ok, then here is a PDF "Artistic Composition for Computer Graphics" where Bruce Gooch and Mario Costa Sousa explain some of the rules of composition. For example:
Artists have their own heuristics for choosing a viewing direction that are reasonably consistent with the psychology results: pick an off-axis view from a natural eye height. Direct 45 degree angles are avoided. Another rule is to have the projections of front/side/top of the object to have relative areas of 4/2/1 on the canvas (often expressed as 55%/30%/15%). The front and side dimensions can be exchanged depending on the object.
This document is full of concise explanations of such rules. You may learn a few (if not many) things about composition.
You have probably read quite a few books on photography in order to learn or polish your skills on composition techniques. And there is always something else to learn. I know that feeling. Though there are things that could be picked up from a sister (or maybe even mother) of Photography - Painting. Many techniques and laws originate from the art of painting. That's why you don't have to forget the resources related to painting.
In article named "Top 10 Tips for Painting Composition" you will find several great tips (which I had no idea of) that could improve your photography skills even further.
Note: The image in this post is a photograph, which I took some time ago and for this post tried to "convert" into a painting.
You are a Small Business Owner (or thinking about becoming one). You have a ton of questions. Some of them are about how to promote your business, what the best way to market your company on the Internet or what marketing materials you need. You dig through a lot of books and websites. But you may have missed this one - Duct Tape Marketing. This website has a blog or better say a series of blogs that cover several directions, such as Ideas Deparment, Customers Count, Design Matters, Buzzworthy Branding, Internet Marketing Unleashed and others. I recommend that you visit this blog and subscribe to its feeds.
When we find something interesting and useful, which we want to return to and share with others, it will be posted here. It could be about composition, digital effects, photoshop, photography business or links to interesting websites.
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