Yaro Starak maintains his blog "Small Business Branding", which name already tells a lot. And if you look deeper into the posts you will find one called "How to Market Your Local Business on the Internet". In this post Yaro pin points several important factors that affect your marketing on the Internet, such as clearly stating your local area, listing the benefits, defining your difference and so on.
I suggest that you look through the other posts in this blog to find more information on marketing on the Internet.